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The Data Is There. So Why Isn’t It Trusted?

Across industrial operations, data has never been more available. With the AVEVA PI System in place, teams can see everything from vibration frequencies to flow rates, tank levels to pump performance.

But here’s the reality most operations leaders already know.

The operators closest to the work, the ones running the plant, maintaining equipment, responding to alarms, often do not fully trust the data they’re seeing.

They rely on instincts. They cross-check information manually. Some even ignore dashboards entirely.

This is not an attitude problem. It is a systems problem. And solving it is one of the most overlooked opportunities in operational performance.

The Cost of Mistrust

When operators do not trust the data, it shows up in subtle but significant ways:

  • Workarounds that override automated controls
  • Delayed reactions to alerts and warnings
  • Unreported anomalies or minor faults
  • Tension between engineering and frontline teams
  • Reduced willingness to engage with digital tools


The result is a gap between what the system says and what the people doing the work actually believe.

This creates risk, inefficiency, and missed opportunities for improvement.

And in environments where seconds matter, that gap can cost far more than just time.

Why Operator Trust Breaks Down

Data accuracy is only one part of the equation. Trust is about much more than whether a tag is logging the correct number. Based on years of work with industrial teams, here are the most common reasons operators stop trusting their systems:

1. Lack of context

Numbers without explanation are hard to interpret. If an operator sees a high temperature alert but cannot see related pressure, flow, or equipment status, they may dismiss it as a false positive.

2. Inconsistent information across systems

When values in the PI dashboard do not match what’s shown on the HMI or control panel, operators default to what feels familiar, even if it is outdated.

3. Too many false alarms

Alarm fatigue is real. If data-based alerts trigger too often or for non-critical events, they lose credibility. Teams stop paying attention.

4. No feedback loop

When an operator reports a problem or discrepancy, and nothing seems to change, they assume their input does not matter. Over time, this leads to disengagement.

5. The system is seen as “engineering’s tool”

If the data systems are managed and updated without involving operators, the tools feel imposed rather than collaborative. This creates resistance.

How This Affects the PI System

The AVEVA PI System is designed to collect, organize, and distribute time-series operational data. It is incredibly powerful. But without deliberate alignment with the people using that data, it often becomes an engineering tool instead of an operations tool.

This leads to underutilized dashboards, misinterpreted KPIs, and unacknowledged insights.

Your investment in PI should improve decision-making at every level of the organization, not just in project review meetings or monthly reports.

Building Data Trust on the Front Lines

To rebuild trust in data systems like PI, you need to do more than improve technical accuracy. You need to improve the relationship between the system and the user.

Here are five proven ways to build that trust:

1. Design with the operator in mind

Every dashboard, alert, and visualization should serve a real decision that an operator needs to make. Remove vanity metrics and clutter. Keep it focused.

2. Use PI Asset Framework to create operational clarity

AF helps structure the data around physical assets and systems that operators recognize. This makes the dashboards more intuitive and relevant.

3. Add calculated context to values

For example, show a temperature value alongside its normal range, recent trend, and related process state. Context builds confidence.

4. Create a two-way feedback channel

Make it easy for operators to flag data that looks off, suggest improvements, or ask questions. Then follow through. Trust builds when input leads to action.

5. Invest in cross-functional alignment

Host sessions where operators, engineers, and control system teams review dashboards together. These shared conversations help uncover blind spots and foster shared ownership.

Trust Is a Performance Driver

Building data trust is not about winning hearts. It is about improving performance.

When operators trust the data:

  • Decisions are made faster
  • Processes are more stable
  • Maintenance is more proactive
  • Communication improves across shifts and functions


This is not a technical benefit. It is a business benefit.

Your PI System Is Part of the Solution

If you are already using the PI System, you are not starting from scratch. The infrastructure is there. The data is flowing. Now is the time to close the trust gap.

Dexcent helps operations teams:

  • Structure data with the user in mind
  • Align PI dashboards with frontline decision-making
  • Improve alarm logic and reduce noise
  • Create visibility that drives behaviour, not just awareness

Learn More in the eBook

If this article resonated, our free guide dives deeper.

Unlocking Operational Intelligence explores how teams are using PI to bridge the gap between data and decision. It provides a roadmap for shifting from passive monitoring to active control and trust-based operations.

Final Thought

Your operators want to do the right thing. Give them the tools that help them do it confidently.

Trust is not built by pushing more data. It is built by making data useful, consistent, and human-centered.

Your PI System can help lead that shift. Dexcent can show you how.

Andrew Capper

Vice President of Industrial Digital Transformation

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Andrew Capper is Vice President of Industrial Digital Transformation at Dexcent, helping industrial organizations improve data-driven decision-making by optimizing the data journey, reuniting siloed information, and delivering a trustworthy version of the truth.

With more than 25 years of experience, he is known as a results-driven leader who delivers on commitments and tackles complex information management challenges with a practical, human-centric approach. His work spans digital transformation strategy and roadmaps, governance, digital maturity assessments, and performance measurement through clear KPIs and metrics. Andrew is a NAIT graduate with training in Instrumentation Engineering Technology and Security Systems, and he brings a strong focus on safer, more effective operations from data producers through to data consumers

Nader Asgharinia

MP, P.Eng.

Vice President of Enterprise SCADA & Advanced Applications.

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Nader Asgharinia, PMP, P.Eng., is Vice President of Enterprise SCADA & Advanced Applications at Dexcent, leading the delivery of complex, mission-critical solutions with a clear focus on client experience and operational excellence. With more than 30 years in business execution and over 25 years managing multi-million-dollar programs for mission-critical and SCADA systems, he brings a pragmatic, delivery-at-scale approach to every engagement. Nader is recognized for building high-performing teams, driving disciplined portfolio execution, and delivering measurable business outcomes, including significant growth in program portfolios and team capacity over time. He holds a B.Sc.(Hons.) in Electrical and Electronics Engineering from the University of Newcastle-Upon-Type in the UK, a B.Sc. in Computer Science from the University of Calgary, completed Georgetown University’s Director’s Program, is a Professional Engineer in Alberta, and a Project Management Professional.

Gerrit Nel

CISSP, CISM – Vice President of OT Infrastructure and Cyber Security Services

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Tobias (Gerrit) Nel, CISSP, CISM, is Vice President of OT Infrastructure and Cyber Security Services at Dexcent, leading the development and delivery of practical services and solutions that integrate, complement, or replace OT infrastructure and protect OT assets from cyber threats. He is known for building resilient security frameworks, governance processes, and integrated solutions that reduce risk and support compliance across diverse industries. Gerrit has over 40 years of relevant IT/OT experience and has built and delivered highly skilled and high-performance delivery teams. His strengths include Cyber Security roadmaps, security architecture, incident response, and alignment to standards such as IEC 62443, NIST, and NERC CIP. Furthermore, he has deep foundational technical experience in Networking and OT infrastructure systems architectures that he leverages in building and leading successful delivery teams. Gerrit holds a B.Sc. in Computer Science from the University of Johannesburg and brings deep cross-sector experience supporting clients in oil and gas, mining, chemical, healthcare, financial, and government environments.

Jaydeep Deshpande

P.Eng. – President

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Jaydeep Deshpande, P.Eng., is a seasoned and decisive executive with over 25 years of experience driving operational excellence, profitability, and market growth in national and multinational organizations. As President, he is recognized for his strategic leadership, disciplined execution, and ability to lead organizations through change. Jaydeep is passionate about developing people, building strong leadership teams, and fostering a positive, performance-driven culture. His expertise spans strategic planning, business diversification, financial management, and organizational transformation, with a consistent focus on delivering growth-oriented, profitable results. He holds a Bachelor of Chemical Engineering from the University of Alberta, is a Prosci Certified Change Practitioner and Project Management Professional (PMP), and has completed the CMA Accelerated Accounting Program, bringing deep financial and strategic insight to executive decision-making.

Karim Amarshi

Chairman of the Board

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Karim Amarshi is Chair of Dexcent’s Board of Directors, providing governance leadership and strategic oversight to support the company’s long-term strategy and executive team. With nearly 40 years as an entrepreneur and owner-operator, he is recognized for building high-performance organizations and forging strategic alliances across Information Technology, government, health care, education, and energy. He is the former co-owner and Chief Executive Officer of one of Canada’s leading enterprise Information Technology solution providers, where he led the organization through three successful mergers and helped scale long-term client and vendor partnerships. Karim remains active across a diverse business portfolio, serving as a founding principal, officer, and advisor to organizations spanning Information Technology, hospitality, manufacturing, retail, and real estate in Canada and internationally.

Yasmin Jivraj

FCIPS, I.S.P. | Board Member

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Yasmin Jivraj, FCIPS, I.S.P., is a Board Member at Dexcent, providing executive guidance and strategic oversight to support corporate management and long-term business direction. Over a 35-year career, she has held senior leadership roles across private, public, and non-profit organizations, with a track record of building operating foundations and driving profitable growth. Following a 15-year tenure as a co-owner and President of one of Canada’s leading strategic Information Technology solution providers, she expanded her governance leadership through active board service in post-secondary education and community-focused organizations. She is recognized for decisive, purpose-led leadership, clear communication, and deep expertise in technology, business models, and methodologies that help enterprise organizations advance digital transformation.

Nadir Jivraj

CEO, Board Member

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As Chief Executive Officer, Nadir is accountable for providing overall leadership and Dexcent’s Industrial operational performance. Nadir has been involved as an executive sponsor with Oil & Gas and Mining companies for over 35 years, and through the years has developed a strong working relationship with the Executive leadership team of many Fortune 500 companies.

Nadir is known for recognizing value and superior investment opportunities in the technology services sector. His pursuit of highly prospective technology companies around the world has resulted in numerous company start-ups. Prior to starting Dexcent, Nadir had led companies through highly profitable business transactions, including the merger of Atlas Systems Group with CompCanada (later renamed Acrodex) in 2000 and later as Chairman of the Board of Axcend Pvt – an engineering solutions provider – based in Bangalore, India from 2004 – 2014. Acrodex and Axcend were sold in 2015